

This type of advertising isn’t new. There is that famous (although the claims from the father have been questioned) New York Times article written by Charles Duhigg in 2012. A father of a teenage girl in Minnesota got upset for receiving coupons from Target for infant care related products. As the story goes, he later learned his daughter was in fact pregnant. It turns out Target was using some predictive algorithm to identify would-be mothers and straight up sending them coupons for infant care products. It seems ever since this article was published that they stopped doing this in such a direct manner. Again, there have people who questioned the validity of the claims for this specific story, but Target did confirm they were doing this.
I hate to say it, but something is changing the physicality of age groups. At least I think that is what is happening. I swear there are teenagers today who look like adults in their 20s and young adults who don’t look over 18. I get scared seeing a conventionally attractive person (by stereotypical standards), wondering if I’m being a creep because I can’t identify their age group. Hell, I work among some people who easily can be mistaken for being under 18. Thankfully I know the company has a hiring minimum of 18.
EDIT: My point, that I should have stated, was if you surveyed a random sampling of a American suburban neighborhood, it might not be easy to identify age groups anymore.