They also have a reputation for making themselves the most important figure in those economies by building hospitals and schools for the families of the farmhands.
Back in 2019 during the commodity crisis when the price was below a $1, they pretended to contribute lots of money to helping their farmers. The company publicly announced they were donating money to the farms they owned. That amount based on available financial data suggested that that money was equal to a single afternoon’s profits.
The point here is that Starbucks could have been contributing to the falling price of commodities, which they should have released more current financial data for. More transparency would have given a better idea if they were having a positive or negative impact. What this all boiled down to was simply saying what they paid their farms. If they did that, it would have been better.
They also have a reputation for making themselves the most important figure in those economies by building hospitals and schools for the families of the farmhands.
Edit: this is not praise
Back in 2019 during the commodity crisis when the price was below a $1, they pretended to contribute lots of money to helping their farmers. The company publicly announced they were donating money to the farms they owned. That amount based on available financial data suggested that that money was equal to a single afternoon’s profits.
The point here is that Starbucks could have been contributing to the falling price of commodities, which they should have released more current financial data for. More transparency would have given a better idea if they were having a positive or negative impact. What this all boiled down to was simply saying what they paid their farms. If they did that, it would have been better.
https://sprudge.com/the-starbucks-traceability-tool-is-not-a-transparency-report-167713.html