Most of the talk I’ve seen about it has been negative, which is encouraging, but I’m also not confident that the people who have strong opinions about it are representative of the general population, so we’ll just have to wait and see.
I imagine the conversation went something like, Middle Manager: “We need to show how much effort y’all put into making that AI ad. Let’s do a behind-the-scenes!” - Producer: “We would have needed to record that while we were running stuff through post.” - Middle Manager: “Can’t you just have AI make it?” - Producer: “… why do you imagine people watch behind-the-scenes videos?” - Middle Manager: “Nevermind, I’ve got Sora, I’ll just do it.” - Producer (would be dying more on the inside if there was anything left to perish) “…okay”
I think they did this last year as well and people were just as mad, looks like the executives are determined to cause droughts, even if it means ruining their reputation :(
This month Coca-Cola debuted its holiday ad and reportedly used 70,000 AI prompts to bring it to life. That number is technically true, but deeply misleading. It wasn’t 70,000 prompts; it was 70,000 AI clips stitched together, generated through what was likely hundreds of thousands of prompts, refinements, reruns, and scene rebuilds.
The end result probably could have powered a small country for a year.
Wait, what is Coke doing? Maybe this is more important than freshening my balls!
They made their Christmas ads with AI this year.
Most of the talk I’ve seen about it has been negative, which is encouraging, but I’m also not confident that the people who have strong opinions about it are representative of the general population, so we’ll just have to wait and see.
They also generated the behind-the-scenes footage, which seems way weirder.
This feels like an indication of a psychosis.
“In an effort to legitimize AI, we made more AI.”
I imagine the conversation went something like, Middle Manager: “We need to show how much effort y’all put into making that AI ad. Let’s do a behind-the-scenes!” - Producer: “We would have needed to record that while we were running stuff through post.” - Middle Manager: “Can’t you just have AI make it?” - Producer: “… why do you imagine people watch behind-the-scenes videos?” - Middle Manager: “Nevermind, I’ve got Sora, I’ll just do it.” - Producer (would be dying more on the inside if there was anything left to perish) “…okay”
We are living in strange times.
Oh, shit, I saw that! It was fucking horrific!
Thanks for taking the time to explain 😊
I think they did this last year as well and people were just as mad, looks like the executives are determined to cause droughts, even if it means ruining their reputation :(
The end result probably could have powered a small country for a year.
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