Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is because TikTok is targeting specific search terms and has won the auction for that placement.
A second app ‘winning search results’ in an app store is the stupidest fucking thing I have ever heard. Like ordering something in a restaurant and always being offered something else instead.
The auction part is the best though, because you can now have it done by AI…run by the ad company. So competing companies both buy the ad companies’ AI to battle to win the auction for the ad companies’ space. They’re dipping at both ends and in the middle, which is a nice place to be
A second app ‘winning search results’ in an app store is the stupidest fucking thing I have ever heard. Like ordering something in a restaurant and always being offered something else instead.
“I’ll have the onion soup.”
“Would you like Campbell’s tomato soup?”
Every single time.
The auction part is the best though, because you can now have it done by AI…run by the ad company. So competing companies both buy the ad companies’ AI to battle to win the auction for the ad companies’ space. They’re dipping at both ends and in the middle, which is a nice place to be
“Is Pepsi okay?”
Restaurants offering a substitution because they don’t have something isn’t really comparable.
This is more like being offered something other than what you ordered off the menu every single time even though they have what you ordered.