This assumes that I would select a product based on brand recognition. I do not. I generally select food products based on ingredients and price per unit. And I use similar metrics like materials and build quality for non-food items. Advertising only works if you don’t put any active thought into your purchasing.
But if you have to choose from two clothing brands that have similar quality you will be more likely to choose the one you have seen in an ad. Even if you are only 10% more likely to do that (arbitrary number) multiply it by thousands of people and it’s worth it for the company.
That’s why ad companies are trying to get as much data as possible on everyone. They know that showing you random products won’t work.
This assumes that I would select a product based on brand recognition. I do not. I generally select food products based on ingredients and price per unit. And I use similar metrics like materials and build quality for non-food items. Advertising only works if you don’t put any active thought into your purchasing.
But if you have to choose from two clothing brands that have similar quality you will be more likely to choose the one you have seen in an ad. Even if you are only 10% more likely to do that (arbitrary number) multiply it by thousands of people and it’s worth it for the company.
That’s why ad companies are trying to get as much data as possible on everyone. They know that showing you random products won’t work.