As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.

Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.

  • nutsack@lemmy.dbzer0.com
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    14 hours ago

    they will simply use this as justification to block YouTube from the country.

    it’s an extremely popular site in Vietnam, but they’ve been trying to block it as well as Facebook for years. they’ve also blocked steam, the BBC, paste bin, medium… The Vietnamese government does not care about Internet technology I promise.

    • lechekaflan@lemmy.world
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      9 hours ago

      Social media is supposedly a threat to that government, but at the same time, however, they allow some fly-by-night outfits to run fake CSR operations covering up spam jobs and scams on social media.

      • nutsack@lemmy.dbzer0.com
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        8 hours ago

        The anti-government sentiment is very strong in the country right now because of all these new decrees that they’re making, some of which are batshit crazy, and the speech is happening largely on YouTube

    • Pyr@lemmy.ca
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      17 hours ago

      Especially when the ad is longer than the video you are trying to watch.

      Or you watch the entire video than accidentally swipe the edge of your phone and you are sent back, then have to watch it again to view the video once you click it again.

      • DylanMc6 [any, any]@lemmy.dbzer0.com
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        17 hours ago

        Very glad Vietnam banned unskippable ads - for an already-existing-socialist country that supports a philosophy that encourages common ownership of the means of production (and wouldn’t allow advertising), but allows advertising, this is a pretty good decision.

        Also, how is Vietnam allowing ads if they’re a Marxist-Leninist country?

        • ℍ𝕂-𝟞𝟝@sopuli.xyz
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          17 hours ago

          I guess the alternative is locking their people out of Youtube by effectively banning it. Even this is a gutsy move TBH.

          It’s the same deal when “how is it that you’re paying taxes if you’re a libertarian”?

          • DylanMc6 [any, any]@lemmy.dbzer0.com
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            16 hours ago

            That’s not what I mean - A lot of libertarians support the notion that taxation is theft, but they DOESN’T make them tax evaders. Every year on April 15th they had to file their taxes to the IRS (because obviously it’s better than NOT filing them).

            What I was trying to ask is if Vietnam supports communism (which calls for the abolition of money, among other things), how do they allow advertising? China did the same thing.

  • Dr. Moose@lemmy.world
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    1 day ago

    Nice but all I want is actually liability. Meta should be hold liable for each and every single scam ad and here in south-east asia it’s just rampant.

    I see nothing but blatant scams, especially on Meta platforms. I don’t mean simple e-commerce scams either where you buy some trash and it never gets sent to you - it’s full on phishing and finance scams.

    I just dont understand how are we collectively ok with this - every platform should have the burden of full liability, period. If someone gets their money taken through scam ad not only Meta should pay them back but suffer a 100x fine as well. The unskippable ad is nothing compared to this.

      • Dr. Moose@lemmy.world
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        10 hours ago

        100% and I’m an early adopter of all decentralized platforms but I still run IT of my all extended family and have a few connections through these platforms so even with my limited use I’m still exposed to so many scams. I can’t imagine what a daily normal user sees, it must be just scam after scam.

      • ℍ𝕂-𝟞𝟝@sopuli.xyz
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        17 hours ago

        I’d love that, but I need Whatsapp to participate in society. Several companies, mostly SMEs in fact but also big ones won’t talk to me if not through Whatsapp.

    • REDACTED@infosec.pub
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      1 day ago

      Same with google in East Europe. Constantly seeing AI generated politicians pushing for scams. Several times I’ve reported the more obvious scams with proof. Google has always responded to me that it does not break their terms of service. So if you want to advertise scams - know that google allows it.

    • SaharaMaleikuhm@feddit.org
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      1 day ago

      I mean you seem to keep using those meta platforms. Sounds like you are okay with the scam ads then.

        • nomy@lemmy.zip
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          21 hours ago

          They didn’t say stop participating in society they said stop using Metas plaforms which is actually a really easy thing to do.

          Unless you think Facebook/IG are society.

          • ℍ𝕂-𝟞𝟝@sopuli.xyz
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            17 hours ago

            No, but some public transit services, random service providers, random SMEs whose services I use communicate solely through Whatsapp.

    • bassomitron@lemmy.world
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      2 days ago

      I wouldn’t be surprised if google/YouTube just bans all VPN IPs. They already make you sign in lately if your IP range has been “shadow banned.”

        • LifeInMultipleChoice@lemmy.world
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          17 hours ago

          Me: imdb movie name… thinking it will save me a second.

          “Click the stop signs”

          Me: fuck it, I really didn’t need to know if that actor was also the one who played in other movie.

          We were trained into saving time with search engines, now I have to remember to not use them and just type in imdb.com and then use their search function

          • Dr. Moose@lemmy.world
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            12 hours ago

            There are several domains specific search features like duckduckgo bangs that allow you to directly search popular websites with text like interstellar !imdb - it’s super useful! I think firefox has something like this built in too.

      • shalafi@lemmy.world
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        1 day ago

        Imgur bans my IP from a Digital Ocean droplet of my own build. Just sayin’, they’re not only operating from known IP ranges.

        • NuXCOM_90Percent@lemmy.zip
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          2 days ago

          It very much is possible to ban “all” public and even commercial VPNs. VPN traffic tends to have very distinct characteristics in logs and it is not overly difficult for orgs to get the IP ranges allocated to each company.

          What is not possible is banning all vpn traffic in the sense that a friend or family member sets up wireguard for you. But that is a drop in the bucket to the point of being functionally nonexistent.

          The middle ground, of course, are pseudo-botnets of compromised computers. But those also tend to be a fairly small percentage (outside of DDOSing) and are likely getting blocked for other reasons.

          • Tanoh@lemmy.world
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            2 days ago

            There are even companies selling lists of IPs for all sort of behaviour and characteristics. Just adding one of those is trivial.

            Though google has a lot more data and engineers so they could just create a better one themselves.

            It is a constant cat and mouse game between VPN providers and other actors. A few IPs get on a list, they try to find others, repeat

            • NuXCOM_90Percent@lemmy.zip
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              2 days ago

              If your corporate VPN is routing ALL traffic then your IT department are idiots. And I am pretty sure said company would thank google for blocking youtube from their employees.

              • u/lukmly013 💾 (lemmy.sdf.org)@lemmy.sdf.org
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                1 day ago

                Depends.
                I am in uni, so a bit different, but there’s many sites that allow access to articles, studies, books, etc. to us based on source IP. And I guess it could be hard to route only those, especially if some of them decide to use Cloudflare or similar.

                Another option is doing so for easier monitoring of work devices that people will always try to use for things they’re not supposed to.

                • NuXCOM_90Percent@lemmy.zip
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                  2 days ago

                  And, when discussing stuff like this, it is important to understand that “all VPNs” actually means corporate and public VPNs.

                  If you want to have an actual conversation then context matters. Rather than just fixating on nonsensical overly literal interpretations because you only want to be “technically correct” by attacking a strawman.

        • KairuByte@lemmy.dbzer0.com
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          2 days ago

          It’s always funny when a service “bans” the use of a VPN but you can almost always find a server that works.

      • Venator@lemmy.nz
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        1 day ago

        It happens if there’s a lot of traffic from the same IP, happened to me when I first imported my subscriptions into smart tube on my tv after I cancelled YouTube premium when they jacked up the price. Was just a temporary ban though.

    • ℓostme@lemmy.world
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      1 day ago

      you’d be better off connecting to the netherlands or some other country that straight up don’t get ads though

  • Almacca@aussie.zone
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    1 day ago

    Mobile game ads that make you close it three times before they let you continue playing can fuck off as well. Trying to trick me into clicking on your ad only makes me hate your product more, idiots.

          • REDACTED@infosec.pub
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            1 day ago

            I know about this. I’m someone who lives next to Russia in Baltics, and our blood is boiling with hatred towards them. But here’s the thing - a lot of companies and artist’s whom I love ran away/relocated once it was clear what direction Russia is going in. I have nothing against those who left.

            Ukrainians are working for AdGuard afaik.

    • viking@infosec.pub
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      1 day ago

      The moment I see this I delete the game/app and leave a 1 star review. Reap what you sow.

    • StarFiend@lemmy.zip
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      1 day ago

      They just keep getting worse. Many of them now take you to the app store instead of closing the ad. Once you’ve gone to the app store and then back to the game, it’ll show the button to close it.

      • Almacca@aussie.zone
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        1 day ago

        I’ve been noticing that as well. Fucking bullshit. I just want to play a nice serene game of Mahjong or Freecell. Fuck off, Temu. I don’t want to ‘shop like a billionaire’. I don’t want to shop at all while I’m shitting.

        Anyone know of a version of either that’s ad free for Android?

        I actually paid the 6 bucks or so for the paid version of Chuzzle 2 to get rid of the ads, and they’ve never asked me for another cent in the several years since. Totally worth it.

          • Almacca@aussie.zone
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            1 day ago

            I had a look and yeah, I can do without the anime bullshit. I just want a simple mahjong solitaire. The Mobilityware one I’ve been playing is nice, but the ads have gotten to me, and when I looked to remove them it was a monthly subscription, and fuck that.

            • Alcoholicorn@mander.xyz
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              1 day ago

              There is Tenhou, which is more basic, but it feels too serious, and I think it’s only in japanese.

              Kemono Mahjong has less anime, and a really good UI for phones and only costs 5USD 1 time, but you can only play against computers or friends, no random match making.

  • HisArmsOpen@crust.piefed.social
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    1 day ago

    If possible in Vietnam, then we can all have this wherever we are in the world. Europe set out USB-C compliance and everyone is compliant.

    • Spezi@feddit.org
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      1 day ago

      Theres a major difference though. It is much more costly and complicated to manufacture different hardware for different countries (especially with the eco system of peripherals behind it) than it is to change software for different countries.

      Its easy for YouTube or Facebook to set all ads for Vietnam to skippable while maintaining unskippable ads for other countries to maximize profits.

      • HisArmsOpen@crust.piefed.social
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        1 day ago

        I think you’ve just made my point. If they can all move to USB-C then a few switches at the back end would be far simpler. We just need the gumption to speak out and tell these so-called IT companies what is and isn’t acceptable.

        • Spezi@feddit.org
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          22 hours ago

          I don’t think you understood what I was trying to say:

          The difference is that companys wont do the skippable ads by themselves. Each country will have to do their own legislation to mandate this. Even if Europe would do similiar legislation to Vietnam, YouTube would still show full ads in other countries because they make them way more money.

          Which is quite the difference to hardware mandates like USB-C, where a few countries can basically set it as mandatory and the manufacturers will roll it out for all countries because its easier and cheaper to manufacture one model than multiple different versions.

          It makes no sense for Apple to produce one iPhone with USB-C and one with lightning financially. But it makes a lot of sense for YouTube to show unskippable ads in every country that allows it to make more money.

          • ℍ𝕂-𝟞𝟝@sopuli.xyz
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            17 hours ago

            I think you’re misunderstanding. I think what the person above is saying is that if Youtube can go back to skippable ads and not pull out of Vietnam or go bankrupt (lol), then places like the EU or even individual EU countries have more than enough leverage to demand this.