Archived article: https://archive.md/HONwC
They’ll release one more update (my guess is whatever release-ready content they’ve already got), then the servers will shut down next Thursday.
“We don’t need player counts to be super huge in order to be successful” is starting to ring hollow.
Are games like this grifts?
Build hype, get whatever cash you can, and then shut them down?
No, it’s a flop.
It’s hard to believe that a company would spend hundreds of millions to develop a game, only for it to flop. But, that’s how it works with live-service PVP only games. They depend on network effects. People want to play what their friends are playing. If a company gets this right they can be like Minecraft or Fortnite and it’s the game everyone plays, bringing in billions of dollars. If they miss, it can be a complete flop that nobody plays.
I don’t see how this would be a grift. Tencent’s funding seems to have been contingent on some kind of metric, and they pulled out because Highguard fell short.
From some interviews, it sounds like it was just an ambitious mess that didn’t have good testers. IIRC, they said something about everyone pitching 5 ideas every day, and added a couple each time. And it really shows, it is some kind of franken-monster that combines all kinds of ideas that make a patchwork of meh. And then the testers they had either all worked on the game, or were friends with those that did, and nobody wanted to be a downer so they always gave positive feedback.
That’s just the marketing cycle.
Is marketing a grift? I mean, kinda. But you’ll get marketing on good games and bad alike.
Nobody seemed to mind the endless marketing for Expedition 33 or Eldin Ring or Stardew Valley or Minecraft.
It didn‘t sell so no, it‘s not simply a grift. It’s just that nobody wanted it.
Google says they started development in 2022. I’m guessing Overwatch 2 going FTP in January of that year made it seem like the genre was growing instead of trending sideways.