Has this man even been inside a Starbucks recently? They used to be loungy places people could chill, now they’re all bland, sparsely decorated, dirty, and uninviting. There is absolutely nothing premium about Starbucks, it’s basically a fast-food chain. Once again demonstrating how far removed CEOs are from reality
Fast food is expensive too. And it’s hurting their sales, and they can’t figure out that they need to slice profits, not the product.
Burger King is just inedible now. And by that I mean twice now I’ve eaten there, and then within an hour my stomach upset. Then followed by 12 hours of what can only be described as “VIOLENT DIARRHEA”. Yes, all caps, because thats the urgancy that situation called for.
Two different locations too. Plus the first time I went with a friend, and she got it too. The first time I chalked it off to being that particular location. Then, nearly 8 months later, different location, different city. Same result.
After that, Burger King is officially just as banned from my diet as taco bell is. Inedible.
Came here to say this. What ‘premium’ experience is he talking about?
Something tells me that the only Starbucks he actually has used recently is likely a very high-end version for the C titles in HQ, meters away from his office and for employee use only.
Aren’t they all just like this? /s
https://www.starbucksreserve.com/locations/chicago-roastery
I was able to walk through that premium experience for free. I’m not sufficiently bougie to appreciate investor grade coffee, tho.
They’re calling it an experience becuase consumers are indicating they are willing to pay for experiences while pulling back spending on daily expenses.
Consumers mean concerts and vacations and this douche knows he isn’t actually offering an experience so he does the mind trick where he says the term over and over to associate in the consumers mind the idea that drive thru coffee is an experience.
Absolutely. It was a clear attempt at adding ‘perceived value’ by using the word ‘experience’ so many times. He knows what type of consumer he’s speaking to.
These interviews are really just PR opportunities for guys like this (in their perception).
The interviewer should have pushed back and asked what made it premium.
When I want to lounge at a café, I’m expecting a warm, inviting interior, some plants, bookish decor, smooth jazz, hip staff, and a coffee that could only be produced by coffee geeks with attention to detail at every step of the process…
You walk into a starbucks today, everything is cold and industrial, they’ve got pop music blaring on the radio, and the staff all look miserable. Oh, and the coffee sucks.
The coffee sucks, the tables are all filled or dirty and sticky, the outside seating is in a parking lot, baking in the sun, the drive through is backed up to the interstate, the food is re-heated trash that costs a fortune, the atmosphere is boring factory produced trash, and the wifi is so slow it’s like it doesn’t exist.
Why. Why on earth would I go to starbucks
Calling the stuff you buy at Starbucks coffee? What they sell is all sorts of sugar in a cup. This is not a coffee place, it is a diabetes hole.
you are allowed to get a black coffee
The most over roasted slop around, sure. There’s a reason why that place serves pure diabetes, their black coffee is kinda gross.
maybe the coffee is gross so that it can pair with the diabetes. That much sugar needs a very strong flavor to offset it.
Or Starbucks just uses the absolute cheapest beans on the market and then burns them for that truly consistent char flavor, which they then have to turn into diabetes to make palatable.
Either way, it’s just not good.
I have to agree with you, i’m on a special diet, so I only drink black coffee - and if I get an americano from starbucks its so immensely bitter it’s almost undrinkable - I think it only makes sense if they are balancing it against the super-sweetness of their sugar/fructose loaded drinks as default.
Wow that guy doesn’t even look human. No wonder he had no issue mandating all employees return to the office while he flew a private jet from California to Seattle every day.
Its also hilarious he has that ear piece in his ear so that his PR team can feed the machine the ‘correct’ focus-grouped response to every question.
He doesn’t even look to the camera. He’s looking to some script that is behind.
I’m pretty sure the earpiece is so he can hear the interviewer.
Is this the same fuckbag who mega commutes?
Idiots keep going there. They get what they get. Go to mom and pop coffee places that are cheaper. Shit even Dunkin half the price, tastes better anyway.
I hate this trend of putting shit at the beginning that I then have to hear again less than 10 seconds later. Like I get it’s for grabbing you but the second I start hearing the same thing again I immediately close the video.
It matters a lot more on platforms like TikTok, where there’s no title, no thumbnail, all you have is the first two seconds of the video before someone swipes away
So, the problem isn’t the video, but the fact that places like tiktok exist. Even worse is that they’re spreading
