This is probably going to seem wildly low-effort compared to my usual posts here, but I’ve found a bit of a treasure trove of print media gaming ads from magazines and sites. And they’re amazing. I found it so fun to see what companies used to do to promote their games.
Things have clearly changed a lot over time, some of them are insensitive or even outright sexist, but if you just look at it through a lens of being a time capsule, it’s fun.
This one’s going to be very image-heavy. If you’re using Boost on iOS then you might struggle to scroll through this (or maybe not? It’s happened with all my other posts though, so you’ve been warned), if that happens just visit using your browser :)
Game Boy Advance/SP:
The ‘feet’ collection were from an ad company in Stockholm, in 2005. I think it is to mean you’re using hands to play the GBA, and only have feet left to use for real life:
PS2:
Nintendo Game Cube:
And that’s that! Just interesting to see a time when gaming was a little more experimental and edgy.
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Sony had some fucking weird ads back in the day.
Vintage? That stuff is so new it was already crap gaming compared to PC :p
My wife and I still have all three of these systems. All three still work. They are still fun.
But do you have the Tribal Edition?
I’ve seen Pokemon condoms but I don’t think they were licensed, fortunately none of them said “gotta catch em all” though
I remember seeing these ads as an impressionable young gamer and getting the idea that Playstations had games that were scary and weird, and Nintendo games and handhelds were for boys. Generally the ads told me “this is not for you”. Because I only ever saw ads for specific PC games and never for PCs themselves, (they were aimed at adults, not in the kind of magazines and comics young me was perusing) even though I was still not the target market it clicked more with me. I think that might be a part of why I’ve only ever really gotten into PC games over the years. I knew there were games I’d like and games I wouldn’t, and never got the same platform level messaging.
I remember seeing an ad for Thief and thought it looked cool, and I remember being super grossed out by that Quake 3 ad, but I never felt unwelcome or out of place playing PC games. In contrast, the focus on marketing to young males is really obvious in those console ads.
Examples of some PC game ads I remember working for me and led to me getting them:
You put your finger on it. Most of the ads say, “this is not for you,” to a young girl.
Old ads for cars, alcohol, cigarettes etc. were like that as well. They’re aimed at the hotshot guy who has a chick he’s treating poorly, or more accurately, the guy who wants to have chicks throwing themselves at him. They have nothing to offer a woman or girl, because why would she want to be ignored arm candy?
I guess the one with the woman holding a controller in the bathtub may be an exception.
I’m sure a lot of boys and men were weirded out by these ads too.
Now I’m curious what that Quake 3 ad was. Just lots of gore?
Kolanaki linked it above. It’s a disgusting crusty gamer den implying the game is so addictive you’ll live in filth. I remember that image being on the first couple of pages of a PC Gamer issue from the late 90s or early 00’s.
man those Tribal GBA SPs. yeah I remember when Nintendos advertising in the US was way more edgy. like when the GameBoy Pocket and GameBoy Color came out the commercials for those were dark.
Love the PS2 ones. They almost have a Goth vibe in their aesthetics.
I thought “gnostic vibe”, but yes.
The GBA SP really was a great portable. I carried my black\silver “executive” model everywhere and felt cool as shit at the time.
Those PS2 ads though, holy shit, what was Sony smoking back then?
me pullign out the playstation Condoms
They need to give it to the current marketing team. And save some for me.
I’m surprised you didn’t post that PSP ad with the white lady beating the shit out of the black lady…to promote the sale of a white PSP.
Never heard of this ad since i was a kid at the time and not Dutch. Here it is.
Wow.
https://www.polygon.com/2017/4/5/15190396/sony-psp-ad-white-is-coming-pepsi-kendall-jenner
OK this cements my belief that people who work in marketing are batshit insane.
Even after seeing backlash, they doubled down and kept running the ad.
It’s all the cocaine. When I watched madmen I thought it was an exaggeration. Then I dated a guy who worked in marketing and met his coworkers.
See they should have done a Charlie’s Angels type thing, have them standing kind of back to back like they’re on the same team. But I guess that won’t have been as controversial.
I wish there was an easy way to quote/reference specific images. Golden Sun literal fire was nice, but those PS2 ads were… What the fuck
I loved the Golden Sun ad. Literally how little me felt playing that basic ass fantasy game. Basic but still love it.
This is probably going to seem wildly low-effort compared to my usual posts here
My man, you just compiled tons of obscure posters from the corners of the Internet. I admire your dedication, and this does take an effort.
*Miss, not man!!!
(I’m just glad people enjoy all this weirdness as much as I do!)
My apologies, I missed that one!
Hmmm… for reasons I cannot justify my brain is telling me the equivalent for “my man, you really blah blah blah” should be “madame, you really blah blah blah”
Though I agree you can’t correct someone by being like “ahem, it’s madame actually” 😛
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The kirby choking one has to become a meme template !
PS3 did some wierd shit, too.
And PSVita… The PSVita had this:
I hate to say it actually depicts the concept pretty good
I never saw this ad and i tell you it took me until my fourth game before i found out about it…i was mind blown
I have to admit, the GBA SP was pretty hot. I still have mine.
Those PS2 underwear ones are fucking wild
They had bizarre TV adverts as well. You could never accuse early 2000s Sony of not getting weird with it.
I don’t know if any of it really helped. It rode in on the already wildly successful PS1. It had a DVD player in it back when a DVD player was quite expensive. It had SSX and Tekken Tag at UK launch. It could play all your PS1 games and “upscale” them. The only competition it had at launch was the Dreamcast. It was going to sell anyway.
It also looked so cool and, a rumor had it, could run Linux (it could, but only the fat models and with a hard drive sold separately as part of a kit, and only a specific kind of Linux with Sony’s patches, and slowly as hell, but)
I think that was the PS3. They took it out later though, and had to give a paltry amount of money back to people who were using it.
It’d be nice to see homebrew coding return to consoles. Something like Godot ported to it and installed, kind of like Dreams but less limited.
I first got into programming via Basic on the ZX Spectrum, and I do worry how future generations will get into it now they’ve all gone back to phones instead of PCs.
No, the kit was for PS2, PS3 could run distributions intended for it without modifications, I think (maybe with some firmware changes), but those were by enthusiasts, while the PS2 Linux was provided by Sony.
I first got into programming via Basic on the ZX Spectrum, and I do worry how future generations will get into it now they’ve all gone back to phones instead of PCs.
Maybe the future generations will realize the difference between “can” and “should”, and there’ll arrive a niche for simpler PCs. I hope.
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