• Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
  • Broken_Window@lemmy.zip
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    1 hour ago

    I’m worried that at the end of the day, gamers will just give up and accept higher prices, kinda like with GPUs.

  • Cocodapuf@lemmy.world
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    10 hours ago

    Lol

    “Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

    Let me translate that for you:

    Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

    But uh, yeah uh, I feel you, that sucks bro and I appreciate you. But, dude, seriously, look at all this money! So yeah, stay strong guys, tweet about us! And don’t forget, if you want to be informed about the best memory deals, definitely sign up for our newsletter! Just put your email right in this field…

    • TheEighthDoctor@lemmy.zip
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      2 hours ago

      Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

      To be fair I would not be mad if that was the response, It’s the pandering that get’s me fuming

      • Cocodapuf@lemmy.world
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        21 minutes ago

        Yeah, some honesty would be refreshing.

        Though to be fair, when that actually happens you know what we call that? “X company just said the quiet part out loud”.

        So yeah, there’s kinda no pleasing us either…

  • NigelFrobisher@aussie.zone
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    9 hours ago

    I might buy a new tennis racquet instead. Humanity emerges blinking into the sunlight as hypnotic little black rectangles become unaffordable.

    • AxExRx@lemmy.world
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      3 minutes ago

      Im kind of wondering if that isnt the real end game- there was a Bezos quote i saw the other day, where he said he wants to see personal computing die out in favor of essentially cloud based, where users own minimal hardware and just rent compute time for everything.

      It kind of feels like they dont actually need ai to succeed- its already achieving the goal of denying components to end users. If they maintain that scarcity long enough, they can kill the pc/ laptop status quo. (Especially if chip makers abandon those fabs for data center tailored units for a whole generation, until theres nothing viable left on the market)

      • skisnow@lemmy.ca
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        8 hours ago

        AI slop with the audacity to block anyone with Privacy Badger enabled, like, “we worked hard to produce this AI slop so we deserve to make money scraping your personal data”

  • Kongar@lemmy.dbzer0.com
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    24 hours ago

    Forget ram. Wait until there’s widespread power outages yet you’re somehow paying 10x for your electricity bill because of the new data center down the street.

    • thisbenzingring@lemmy.today
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      24 hours ago

      this is actually happening

      my elecric company just raised its rates 13% and forcast rasing 25% next year after

      we have a power making dam in town

      historically we have had some of the cheapest power in the USA

      • dmtalon@infosec.pub
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        23 hours ago

        Combined over 20% last November, great times!!

        Combined means we have:

        first 1k kwh rate Above 1k kwh rate

        And the above 1k kwh changes seasonally.

        • thisbenzingring@lemmy.today
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          23 hours ago

          they send us these cute charts and stuff about our usage

          they show you a “you are using xyz% more then previous year” type stuff

          but my wife keeps it and their little bullshit is because they keep changing the rate and then using the new rate against your old usage as comparison. Looks like OMG we used a lot more power then last year! We should consider cutting something out.

          But the actual meter reading numbers are almost always the same year after year

          • Mongostein@lemmy.ca
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            3 hours ago

            Mine does that too, and there’s $300 in fees that don’t relate to the actual power used. Using no utilities, I’d still have to pay that much.

          • MeatPilot@sh.itjust.works
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            22 hours ago

            I like the suggestions to save money and low usage.

            “Have you tried living in complete darkness this month? You could save $2 off your bill!”

            “Perhaps try not using electricity this month. Or, consider getting a second source of income to turn on your fridge for a few hours a day!”

            • willington@lemmy.dbzer0.com
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              12 hours ago

              It’s winter here, and I wear two or three layers with a sweater on top, because I am saving electricity.

              We’ll have ourselves our first trillionaire, and silly me hates all the people with 500mil+ net worth, and their bootlickers.

            • Telorand@reddthat.com
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              22 hours ago

              Inb4 we get astroturfed “Luddites” telling us to just abandon electricity and live like the Amish.

    • errer@lemmy.world
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      22 hours ago

      With gas prices at multiyear lows and electricity being so expensive it’s really hard to justify electrifying appliances. I was considering doing so (gas dryer, stove, water heater, furnace), but I think if I did I’d be paying an extra $300/month for quite a long time and that’s a hard pill to swallow.

  • deadymouse@lemmy.world
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    17 hours ago

    And all these memory are spent on the generation of pornographic content in the highest quality.

    • slappyfuck@lemmy.ca
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      4 hours ago

      Are they really able to replicate pornography like that? I know that for normal stuff, the videos are only under ten seconds or so.

      • Lumisal@lemmy.world
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        4 hours ago

        You can get up to 12 minutes locally even if you’re patient. Technically you can go way further if you do it in parts though, and use multiple generations. Might take a few weeks to “direct” it right though, depending what you want to make. If it’s vanilla stuff, maybe 3 days for a 45 minute video on a 3090? (Via 3-5 minute chained segments, with smaller second long segments for smooth camera angle changes)

    • 1rre@discuss.tchncs.de
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      15 hours ago

      All AI is good for is giving instructions on how to make bombs, and generating images of tits, but they caught on so now we just end up with search summaries saying it’s not physically possible to [xyz].

  • melfie@lemy.lol
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    21 hours ago

    What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

    Your TAM is about to go bam, so cut the shit and make us some RAM.

    • funkless_eck@sh.itjust.works
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      9 hours ago

      Yeah but your TAM (who you could possibly sell to) is the biggest concentric circle, inside that is the Servicable Addressable Market (who you could feasibly sell to) and your SOM (serviceable obtainable market, who you are actually selling to) and the consumer market is who you were actually selling to.

      It could be that these data centers never become serviceable or obtainable, and this is all just predictions with no actual product making it into a machine.

    • yeehaw@lemmy.ca
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      20 hours ago

      They gotta get while the getting’s good or they’ll miss out on that margin

  • abbiistabbii@lemmy.blahaj.zone
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    22 hours ago

    These people keep saying “it’s the future” but it just seems like they’re chasing pink elephants and forcing us to partake in the delusion.

    • IchNichtenLichten@lemmy.wtf
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      17 hours ago

      The C suite and management of these companies want two things - for the stock to go as high as possible, and for them to be able to sell at the top and leave a bunch of bag holders wondering what the fuck just happened.

  • Itdidnttrickledown@lemmy.world
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    21 hours ago

    They(the companies) want AI to takeover so badly. They know they can control everyone if only we would embrace their slop. The idea we all have a terminal that has no storage and no computing ability that just allows us to access their slop remotely. For a forever fee of course.

  • henfredemars@infosec.pub
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    24 hours ago

    Computer electronics are like my main hobby. It was expensive on a good day. This makes it unaffordable.

      • henfredemars@infosec.pub
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        24 hours ago

        Not a bad idea. How do you actually partake that hobby? Is it more the same building things or the challenge of getting old hardware/software working?

        • Em Adespoton@lemmy.ca
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          23 hours ago

          A mix of both; finding old gear and combining parts to restore functional units, repairing where needed and learning more about how the systems work in the meantime.

          And older SIMMs and DIMMs are relatively cheap right now — you can create a maxed out system for its era and still do everything on the computer that was possible to do when it was new.

          There’s even great web proxies for older systems now, so if you want to, you can browse the modern web on a computer from 1996.

          • henfredemars@infosec.pub
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            23 hours ago

            Well hey, I appreciate the recommendation. Maybe it’s time to get back into Windows 98 gaming. Just like mom used to make.

            • cecilkorik@piefed.ca
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              21 hours ago

              There were actually some genuinely great games in those days, with compelling stories and expansive worlds to explore that still hold up today, it wasn’t all Minesweeper and Pong.

              A few highlights: Master Of Orion 2, Deus Ex, SimCity 2000 and 3000, TIE Fighter (or if you’re rebel scum: X-Wing, or X-Wing vs TIE Fighter), Half-Life, Diablo, Starcraft, Warcraft II, Ultima VII: The Black Gate and Ultima VII: Serpent Isle, Mechwarrior 2, Age of Empires, Fury^3, Fallout 2, Baldur’s Gate 2, The Sims 2, Command & Conquer: Red Alert, Total Annihilation.

              Don’t be misled by the fact that some of these games are obviously sequels, or had console versions, or have had other sometimes even more well-known sequels and remakes since then. There are some genuine reasons to play the original specific game versions I’m listing here, to play them exactly as they were originally presented. Many of them have unique features and aspects that haven’t been repeated. It’s not just a Madden 15 vs Madden 16 situation, where you’ve played one you’ve played both. There may be a bit of rose-tinted nostalgia goggles in this list, I would certainly love the chance to go back and play some of these for the first time again, but there are also many genuine outliers even among their own franchises, that are unique and incredible, and genre-defining in many cases.

          • MonkderVierte@lemmy.zip
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            23 hours ago

            There’s even great web proxies for older systems now, so if you want to, you can browse the modern web on a computer from 1996.

            Please tell me more.

      • notthebees@reddthat.com
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        21 hours ago

        I really need to get a new display replacement for my old vaio f series laptop. The screen layers are doing the funny vinegar thing. That and some sort of ssd. Maybe a USB Dom or some msata thing with a converter board.

        • Rooty@lemmy.world
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          9 hours ago

          I find it fascinating how the concept of coping with a situation has been made into a negative. “Get bent loser, how dare you try to make the best out of a bad situation”. Hold on, let me unfuck the tech sector real quick.

        • verdigris@lemmy.ml
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          19 hours ago

          It is and it isn’t. There’s a ton of tech waste and lots of people get rid of systems that are still quite capable. Obviously there’s less power but even a 6 year old gaming rig can still run most games, just at lower framerates

    • A_norny_mousse@feddit.org
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      23 hours ago

      IMHO there’s much hobbiness and fun to be had with creating a second or third life for “outdated” hardware. The current RAM crisis leaves me cool, on a 2014 ThinkPad. My kitchen server was a 2008 HP laptop.

      • UnspecificGravity@piefed.social
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        20 hours ago

        What’s funny is that ding this makes it kinda obvious how incremental a lot if improvements really were. Like on paper DDR5 is MUCH better than DDR3, but somehow my old gaming machine is only a little slower than a new system playing shit that I actually run.

        • amorpheus@lemmy.world
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          18 hours ago

          Software has also gone to shit performance wise, few things really get optimized anymore and there’s frameworks and containers behind everything.